Win on Brand™
How can a start up have instant stature?
G2 customers are people who are stuck in the family home, rent, relocate, part-buy or sofa-surf trap. The G2 answer is to build small sites with quality one- and two- bedroom apartments that their customers can afford, that they are proud to own and in an area they want to live.
We created a brand that from day one had a clear attitude and strong personality. A stand-out campaign delivered sales for 25% of the group’s average marketing cost per sale.
“How often do you see the results of a brand consultant's work in your bottom line? They took our new business concept to a clear, compelling brand personality, proposition and industry-best identity. It's been a storming success from the boardroom to our buyers, and played an integral role in our pilot development selling out in just 5 hours. It's an inspiring and hugely enjoyable relationship grounded by some great thinking. Thanks!”
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McCarron Associates © 2013