How can you brand a knowledge business?

In knowledge businesses, brand management can often collide with the free thinking you value in your consultants. Outside of the marketing department, ‘brand’ is seen as a consumer issue.

In our work for Arup, we have helped them overcome this tension. We have been able to articulate what is often an implicit culture, making it explicit and effectively hardwiring the brand into the day-to-day of a complex organisation. From how leaders lead to business development tools, flagship publications and recruitment messaging.