Win on Brand™

How can you get your people delivering your new brand, fast?

Sometimes, the sheer size, scale and cultural complexity of an organisation can stand in the way of building a strong brand. Anglo American had just redefined its brand, but did not have an efficient means of getting its 109,000 people to understand and support it.

We created the strategy and a cost-effective mechanism to engage Anglo American’s diverse communities in successfully delivering the new brand.

“McCarron Associates created some great tools to get our very diverse global audiences focused on our ambition to be one brand with one voice. The programme combined good strategic rigour with a stimulating level of interactivity and allowed us to bring large numbers of colleagues speaking different languages up to speed fast. Dare I say it, the activities were even fun to do and received a thumbs up from management and attendees.”

Pieter Myburgh
Marketing Director

BMT Logo
Can we help?