Win on Brand™
We are a brand consultancy. We encourage ourselves and our clients to be ‘sensibly brave’: to reach for ambitious answers grounded in best-practice. We translate those answers into practical, motivating communication. We are practitioners, not managers. Our size allows us to stay true to our commitment that as founders we will work directly on every project. From our base in London, we build and direct teams of associates to suit the needs of your project.
John McCarronPaul TavenerJohn McCarronPaul Tavener
John McCarron. Brand Consultant/Owner

John’s work in the communications industry has spanned advertising, broadcasting and brand consultancy. He uses a training in being inquisitive (two degrees in Philosophy from Manchester University) and his professional experience (Copywriter, Creative Director and Board Director of several leading London agencies) to help organisations define and communicate valuable difference.

He has led the repositioning of Bentley Motors after the sale of Rolls Royce, the rebrand of Castrol around the world, the positioning of Teletext as a content provider rather than just a platform and put the National Farmers Union’s ‘little red tractor’ into all of our fridges.

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